Social Media Management

We specialize in helping you get results on 4 main social media platforms. These platforms are:

• Facebook

• Instagram

• LinkedIn

• Twitter

While there are dozens of other social media platforms out there (i.e. Snapchat and TikTok), we specialize in the above 4 platforms because we find that they provide the highest Return on Investment (ROI) for our clients.

The Countdown social media team always conducts thorough research into your audience, industry, and goals when determining the best platforms for your strategy. A social media strategy for a brewery, for example, may focus on Facebook and Instagram, while a social media strategy for a B2B company may do better with LinkedIn and Twitter.

Because we’re a full-service digital marketing agency, Countdown provides everything you need to build a profitable and sustainable social media presence, all in one place. Our services include:

1. Original social media posts
2. Custom images
3. Cover and profile photo design
4. Social media network setup and optimization
5. Social media account audit
6. Brand reputation analysis
7. Boosted post ad management
8. In-depth competitor analysis
9. Data-driven social strategy
10. Dedicated social media account manager
11. Daily social media monitoring
12. Monthly consultations
13. Transparent monthly reports
14. Advanced marketing technology

1. Original social media posts

Increase your brand consistency and engage your followers with unique posts for your business.

Every month, the Countdown team will craft between 12 and 20 posts (depending on your plan) to be cross-posted on your social media accounts. We will never publish a post without your team approving it first.

Note: “Cross-Posted” means we post the same content on multiple platforms, but we optimize the message, images, and hashtags for each specific channel. In other words, 20 cross-posted posts on 4 platforms are 80 posts total.

2. Custom images

Captivating images aren’t just a “nice-to-have” on social media – they’re a necessity.

In addition to publishing any images you provide us, we also design up to 12 custom images to capture the attention of users on Instagram, LinkedIn, and more. Image dimensions are optimized for each platform we manage for you.

3. Cover and profile photo design

Two of the most important branding opportunities on a social media page are the cover photo and profile photo.

Included in our setup package, we will design reusable assets based on your colours, logo, and brand style to use for your cover and profile designs.

If you already have high-quality brand assets that you’re using for social media, our social media team will optimize their dimensions and metadata for each individual platform so you can get the most out of them.

4. Social media network setup and optimization

Also part of our setup package, we help you start off on the right foot by creating optimized social media accounts to enhance discoverability, tracking, and brand recognition.

If you’re just getting started with social media, we’ll create your accounts for you – start to finish. Your company maintains total ownership over these accounts.

If you’ve already got a couple of social media pages created, we will go through them and audit your settings to make sure they’re working as well as possible for you.

5. Social media account audit

Already have a social media account up and running? Fantastic!

This is a great opportunity for your dedicated account manager to review your past posts, comments, user engagement, and more to enhance the social strategy we develop for you.

A social media audit helps you come out of the gate with a more competitive strategy, so don’t be shy.

6. Brand reputation analysis

Our brand reputation analysis process gives you a look into the value and reputation of your brand online.

Your account manager will look through any negative comments, reviews, or posts about your company and will incorporate a plan to mitigate their present and future impact into your social media strategy.

7. Boosted post ad management

Help your best posts reach an even larger audience by boosting them!

“Boosting” an organic post is the process of putting money behind it to extend it’s reach to more relevant users. It differs from traditional social media advertising mainly in that the boosted post stays in the feed, rather than appearing in the sidebar with the rest of the ads.

Boosting is not the same as Social Media Advertising per see. We do not offer advanced social media advertising services at Countdown, but we have several partners who do, and we are more than happy to manage their teams on your behalf if we determine it is best for your strategy.

8. In-depth competitor analysis

Get an unparalleled look into the performance of your competitors online.

Our social media specialist will conduct research into each of your primary competitors to look for weaknesses and opportunities for your business. This will help you launch a more competitive social media strategy.

9. Data-driven social strategy

When you first sign on with Countdown and tell us about your goals, our social media team will get to work designing a data-driven social strategy to maximize your returns.

Through the use of advanced marketing technology, we are able to track and optimize every minute interaction people have with your brand. This allows us to create a powerful strategy that just gets better over time, helping you reach your company goals.

10. Dedicated social media account manager

Nobody likes dealing with a different person every time.

When you work with Countdown Creative, we pair you with a dedicated social media account manager to help you make the most of your marketing and advertising strategy on various networks. You’ll always have an expert in your corner who is familiar with your unique business needs.

11. Daily social media monitoring

Using advanced social media listening tools, we will not only check engagement and performance on your accounts daily, but we will also stay on top of any proactive opportunities for your brand to “jump into” a conversation and make an impact.

Fear of missing out on social media alerts is a thing of the past – no more checking your phone constantly!

12. Monthly consultations

Have new ideas about social media initiatives? Want to stay abreast of your account performance and need someone to talk through the reports with you? No problem.

Your dedicated account manager will meet with you once per month to discuss how your social media accounts are doing. This is an opportunity for you to ask questions, and your account manager will also talk about potential optimizations and improvements that can be made to maximize the return on your strategy.

13. Transparent monthly reports

Transparency is one of our primary values here at Countdown Creative.

Every month, you will get an easy-to-read report with your social media metrics across all of your channels. This gives you a high-level view and allows you to spot trends in your strategy.

Your social media account manager will cover this report in your monthly meeting.

14. Advanced marketing technology

We use some of the best marketing technology in the business to deliver great results for our clients.

When you sign on with Countdown, your social media strategy benefits from powerful automations and artificial intelligence insights that give you a leg up on the competition. Couple that with our experience in turning that advanced data into actionable steps, and you’ll come out miles ahead.

At Countdown Creative, we are passionate about helping you see great returns on your social media investments. We believe that social media is an increasingly powerful tool in a world where people spend more time online every day.

Our goal is to position our clients’ brands as community members – not just businesses – and that makes all the difference.

Get more out of your social media – without investing hours of extra work – by calling (705) 712-3235 or contacting us online today!