Email Marketing Automation

At Countdown Creative, we are ActiveCampaign experts.

After working with several other email automation platforms, we have landed on ActiveCampaign as the best combination of price, features, and ease-of-use. Plus, it has a built-in CRM (Customer Relationship Management), so it makes it very easy to track and talk to your contacts.

If you do not currently use an email automation platform or CRM, we recommend that you go with ActiveCampaign. Don’t worry – we’ll get it all set up for you.

If you already have a platform preference, then we can work with whatever you would like! We have experience with many platforms, so we can still apply our expertise to your preferred choice.

Professional email copywriting (Depending on plan)

If you have chosen one of our Fully-Managed email packages, then we will do all of your email copywriting for you.

Just let us know what your goal is for the campaign, what links you want to include, and any other key details, and we will write all of your email copy using industry best practices. Then, we’ll send the copy to your team for approval.

Campaign & target strategy

Creative theme development

Just like a new website design needs a unique theme to match your brand, so do your emails.

As part of your email optimization and setup fee, we will create custom email templates

Design edits for each email

Emails are never sent out without your team’s approval. The first draft of your email will be ready for you to see two weeks before the publish date. If there are any changes to the design or message that need to be made, let us know and we’ll be able to get it changed for you on time.

We offer two complimentary drafts per email, so

. These changes can be as major or minor as necessary, so be sure to capture everything you need to be changed.

Coding of emails

Split testing subject lines

How do we know which subject line will result in more people opening your email? By testing it, of course!

Split testing is the process of comparing a baseline control sample to a series of single-variable tests performed on the same sample.

In other words, we write two or three versions of a subject line and send them to a small section of your list. Whichever version performs better will get sent to the rest of your list.

This way you’re constantly improving your open rates! The longer you work with us, the more information we will have to help us create our split tests, and the more effective your emails will become every time.

Conversion tracking

If you run an E-Commerce store or have online booking for a service, then you want people to make a purchase. This is one of the best possible “Conversions” that a user can make, but it’s not the only kind.

A conversion can be anything that you want to encourage a user to do. It could be making a phone call, filling a contact form, or downloading a freebie like an E-Book or discount code.

Through integrating with the analytics data of whatever website or service you want your user to convert on, we can determine whether the email you sent was responsible for them taking the action.

Example: For instance, if a user clicks on a link in your email to go to your store and buys your product, we’ll be able to track which email prompted them to convert.

If this becomes a trend and we can show that your customers respond really well to email messages, then we can recommend that you invest in increasing your email marketing.

Distribution of emails

Open rate analysis

Click rate analysis

The click rate is the percentage of people who clicked on at least one link in your message. Even if you have an open rate of 100%, if nobody clicks on any links, it’s not a good email. We want to make sure your contacts are converting!

Click rate analysis is the process of looking at all of the variables, identifying the most impactful ones, and testing them to improve results.

Example: If we determine, for instance, that more people click on “Learn More” buttons than “Buy Now” buttons in your emails, we can hypothesize that your prospects don’t know enough about your product to make a buying decision yet.

We can then recommend creating more educational content to link to, perhaps through our Content Writing and Blogging services.

Transparent monthly lead generation reports

Transparency is one of our primary values here at Countdown Creative.

Every month, you will get an easy-to-read report with your email metrics for all emails sent that month. This gives you a high-level view and allows you to spot trends in your strategy.

Your social media account manager will cover this report in your monthly meeting.

Email metrics real-time login

Can’t wait for the

List split testing

Initial email template creation (Fully responsive pre-built template)

Custom email template design

Email subscriber list management and segmentation

At Countdown Creative, we are passionate about helping you see great returns on your social media investments. We believe that social media is an increasingly powerful tool in a world where people spend more time online every day.

Our goal is to position our clients’ brands as community members – not just businesses – and that makes all the difference.

Get more out of your social media – without investing hours of extra work – by calling (705) 712-3235 or contacting us online today!